Omnichannel vs multichannel
Omnichannel vs multichannel: what’s the difference between these marketing approaches? How to create an omnichannel strategy? Get an introduction to…
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Device ID targeting: how does it work?
Discover what DID is and why advertisers love this tracking and attribution tool. We explain device ID with simple words so beginners can get a…
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Contextual Targeting in Programmatic
We define contextual targeting in Programmatic, for you, with simple words. Learn what contextual advertising is and why it is used by so many advertisers.
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Advertising Pixels and Cookies: Types, Definition and Examples
Wondering how to differentiate advertising pixels from cookies? You don’t understand the difference between first-party data and third-party data? Good news! An advertising expert explains…
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