Yahoo DSP: features and latest updates
Yahoo Connection API, Audience Insights, Blueprint, O&O inventory and Premium partners: discover the best Yahoo DSP features available today.
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DMP acronym: what does DMP stand for?
Learn what DMP stands for in marketing and advertising, and understand the difference between DMP and CDP, DMP vs DCR, and much more! Unveil what’s…
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Programmatic Acronyms: 44 Terms to Know
Learn what these 44 Programmatic Advertising acronyms mean to understand what your colleagues or customers are saying when they use it. Explained with simple words,…
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What is O&O Advertising?
Discover one more important jargon term used in Programmatic Advertising: O&O advertising. Get familiar with O&O formats and advantages.
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Best DSPs for Programmatic Advertising
Ted Jordan shares his 2025 list of the best DSPs for Programmatic, so you don’t have to lose time searching the internet for the right…
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What does SSP stand for? What is an SSP?
SSPs basics in advertising: learn what Supply-Side Platforms are used for and who use them. Get familiar with more programmatic advertising technical terms.
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