If you missed the news: Yahoo signed two important partnerships recently. The first one, with Ted Jordan, was announced in May 2025. The second one was announced in June 2025, during the Cannes Lions, by Netflix.
Ready to catch up?
Yahoo and Ted Jordan
Yahoo DSP, the programmatic platform created by Yahoo!, is back in France and Belgium since a few months now. To reinforce omnichannel marketing strategies in these two countries, Yahoo entrusted Ted Jordan with onboarding new clients and creating their DSP seats. Ted Jordan is a media trading agency specialised in programmatic campaigns. The company is based in Belgium.
French and Belgian advertisers can now buy multichannel marketing campaigns on Yahoo DSP with the help of Ted Jordan. This exclusive partnership allows advertisers and agencies of all sizes to deliver their ads (Display, Native, DOOH, Audio, etc.) on the Yahoo inventory, which is well known for its great quality and broad reach.
With more than 2B Yahoo pages visited per month and 3M users, just in France, Yahoo DSP will help many advertisers, in France and in Belgium, reach potential new customers across multiple channels.
Its advanced analytics and targeting features, combined with premium inventory and broad reach, make Yahoo DSP one of the best DSPs of 2026.
Yahoo DSP features
Yahoo DSP, with its advanced and unique features and some big improvements on its DSP algorithm, is now on our top DSP list. One of the best features of this American Demand-Supply Platform is Blueprint: advertisers can now optimise their campaigns in real time with only one click.
They can also pick where their ads will be delivered or not for specific Yahoo sites, create first-party audiences on Yahoo DSP and use them on Taboola, access exclusive inventories, etc.
Yahoo DSP offers several exclusive features, compared to its competitors, at a great price. Also, it’s one of the rare Demand-Side Platforms not charging ad serving fees!
About Ted Jordan
Ted Jordan is a Belgian media trading agency that specialises in programmatic ads. This programmatic agency runs several hundreds of campaigns for international clients (EMEA, AMER, APAC).
Ted Jordan also provides certified training courses for companies and analysts (from all levels). One of the best courses to join, when you are new to the programmatic world, is the Programmatic Advertising Certification.
Tanguy Van Ingelgom, programmatic expert and CEO of Ted Jordan, said:
“I’m proud to present Yahoo DSP to agencies and advertisers in France and in Belgium. This exclusive partnership gives us the opportunity to highlight amazing, unique features and to share them with our clients. It’s also perfect to create multichannel strategies and deliver ads across a large variety of formats available on Yahoo: CTV, DOOH, Audio, Display, Video, etc. I thank Yahoo for their trust, with whom I have worked for several years already. This partnership represents a new era for Yahoo DSP, in both Belgium and France.”
Yahoo and Netflix
During the Cannes Lions 2025, Netflix announced that its inventory will be available for purchase through Yahoo DSP before the end of 2025. And it was!
“Integrating Yahoo DSP is all about driving performance for Netflix advertisers, and we will partner together on advanced targeting segments to optimize the best results for our clients.” – Netflix, June 2025
Yahoo data and precise targeting options, combined with Netflix inventory, will represent an amazing opportunity for international advertisers. Previously, Netflix inventory could only be purchased through Microsoft Invest, DV360, The Trade Desk and Magnite.
About targeting, Netflix announced:
“we enhanced our offering to include expanded targeting, allowing advertisers to target more than 100 interests in over 17 categories, including life stages. We also now allow clients to incorporate their first-party data to match against our Netflix ads audience for behavioral insights and targeting.”
This new partnership is joyously welcomed by advertisers and agencies, as they could reach a larger audience and target more easily their persona.
Netflix ad-supported country list
The 12 countries where you can run ads on Netflix through programmatic advertising are:
- Australia
- Brazil
- Canada
- France
- Germany
- Italy
- Japan
- Mexico
- South Korea
- Spain
- United Kingdom
- United States
Learn at your own pace with Ted Jordan
Before launching your first ad campaigns, make sure to learn the fundamentals of Programmatic or you may waste your ad budget, by mistake, in just a few minutes.
Ted Jordan provides training for analysts, marketers, small agencies, traders and digital advertising enthusiasts:
