Advertising Updates is an editorial platform dedicated to everything that shapes modern advertising — from programmatic and data-driven media to platforms, formats, regulations, and emerging trends.
The site is owned and operated by Hello Friendship, a subsidiary of Ted Jordan.
Ted Jordan is a group built by advertising practitioners, for advertising professionals. For years, we have been actively involved in programmatic advertising, media strategy, ad tech, and performance-driven campaigns across multiple platforms and markets. Advertising is not something we comment on from the outside — it is what we do every day.
Our Mission
Advertising Updates was created to provide clear, practical, and experience-driven insights into the advertising ecosystem. No vague theory, no recycled press releases. We focus on:
Programmatic & Media Trading
In-depth coverage of programmatic advertising, DSPs, SSPs, and real-time bidding strategies.
Ad Tech Ecosystem
Platforms, tools, and technologies that power modern digital advertising.
Industry Updates
Policy changes, product launches, and market shifts that matter.
Best Practices
Actionable insights based on real campaign execution and hands-on experience.
Our Approach
We believe advertising evolves fast — and editorial content should keep pace. Our articles are written with a practitioner mindset: precise, structured, and focused on what actually matters for advertisers, agencies, publishers, and brands.
Independence & Expertise
While Advertising Updates is part of the Ted Jordan ecosystem, our editorial line remains independent, analytical, and grounded in hands-on expertise. We aim to help professionals understand why things change, not just what changes.
Advertising Updates is where passion for advertising meets execution, strategy, and clarity.