targeting

Increase your conversion rate with Programmatic audience targeting options. Discover how to reach the right audience in a cost-effective way thanks to Ted Jordan.

All you need to know about predictive audiences: how do they work? Why are they better than lookalike audiences? What are the best practices?

We define contextual targeting in Programmatic, for you, with simple words. Learn what contextual advertising is and why it is used by so many advertisers.