The role of machine learning in advertising
What does the ML acronym mean? What’s the difference between AI and ML? Discover the expanding role of machine learning…
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Brand advertising: Homepage Takeover ads (HPTO)
What are Homepage Takeover ads? Why are these Premium Display ad placements great for branding campaigns? Are they worth it? Discover it now!
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Advertising: RON vs ROS explained
Learn what RON and ROS mean in advertising and what their advantages and disadvantages are for advertisers like you. A quick tutorial made specially for…
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DOOH advertising explained for beginners
Ted Jordan explains what DOOH is, using simple words, so beginners can understand how DOOH works and why it is so popular in America and…
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Half Page (300×600)
Double MPU, half page, skyscraper: discover the 300x600 vertical ad format loved by many advertisers. Best practices, specs, DMPU examples…
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Advantages and disadvantages of Display advertising vs Native ads
Differences between native ads vs display ads: benefits and disadvantages of each ad format. Discover which programmatic ad format is best for your campaigns before…
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