Half Page (300×600)
Double MPU, half page, skyscraper: discover the 300×600 vertical ad format loved by many advertisers. Best practices, specs, DMPU examples…
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MPU (300×250)
What’s a desktop MPU? Is MPU format available on tablet or mobile? Discover the 300×250 format used by most advertisers in their digital campaigns. With examples!
Billboard (970×250)
Is 970×250 ad size for mobile or desktop? What is an expandable billboard? Understand what is the IAB Billboard format and why you should or should not use it for your digital campaigns.
What is O&O Advertising?
Discover one more important jargon term used in Programmatic Advertising: O&O advertising. Get familiar with O&O formats and advantages.