Yahoo partnerships: Ted Jordan, Netflix
Yahoo signed two important partnerships in the latest months: one with Ted Jordan and another one with Netflix. Read to…
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Ad server: definition and examples
Ad server, a sophisticated advertising tool used by publishers, advertisers and marketing agencies. What is an ad server? Are ad servers and ad networks the…
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DMP acronym: what does DMP stand for?
Learn what DMP stands for in marketing and advertising, and understand the difference between DMP and CDP, DMP vs DCR, and much more! Unveil what’s…
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What is O&O Advertising?
Discover one more important jargon term used in Programmatic Advertising: O&O advertising. Get familiar with O&O formats and advantages.
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Best DSPs for Programmatic Advertising
Ted Jordan shares his 2026 list of the best DSPs for Programmatic, so you don’t have to lose time searching the internet for the right…
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What does SSP stand for? What is an SSP?
SSPs basics in advertising: learn what Supply-Side Platforms are used for and who use them. Get familiar with more programmatic advertising technical terms.
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