Advertising Updates offers a highly selective advertising model designed for brands that value visibility, impact, and exclusivity.
We do not operate as a traditional open ad marketplace. Instead, we deliberately limit advertising placements to preserve a premium editorial experience and deliver maximum value to advertisers.
A Share of Voice–Driven Model
Advertisers can purchase a Share of Voice (SoV) on the site for one or multiple weeks. During the agreed period, your brand benefits from near-total exclusivity across Advertising Updates.
Two Formats. Maximum Impact.
To guarantee exclusivity and performance, we only offer two advertising formats across the site:
🎯 Arche (Masthead)
High-impact placement at the top of the site, ensuring immediate visibility upon visit. 1800×1000 pixels of premium real estate.
📐 Pavé (Sidebar)
Sticky 300×600 display placement that follows users as they scroll. Reinforces reach and frequency throughout the visit.
By limiting formats and positions, we ensure that your brand dominates the advertising space during the campaign period.
What Exclusivity Means
When your campaign is live:
- Your brand is the primary advertiser visible on the site
- No competing advertisers are shown
- No clutter, no banner overload
- Full alignment with a premium editorial environment
This approach is ideal for brand launches, product announcements, thought leadership positioning, and strategic visibility within the advertising ecosystem.
A Highly Qualified Audience
Advertising Updates reaches:
- Advertising professionals
- Agencies and media traders
- Ad tech experts
- Decision-makers and buyers
With several thousand visits per month, our audience is small by design, but highly valuable.
Advertising That Respects the Reader
We believe advertising should enhance the experience—not disrupt it. That’s why our SoV model prioritizes quality, relevance, and exclusivity over volume.
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